Video delivery is become more and more of a priority for content delivery networks, hosting providers and telcos. As the number of people consuming video online increases dramatically, these video delivery platforms take the strain, accelerating video delivery and improving the end user experience thanks to the reduction in loading times and buffering.
The latest telco to enter the video delivery race is Telstra. The Australian company has launched a product called Global Media Switch, and it allows broadcasters and content producers to distribute their video across the globe via Telstra’s high speed IP-based network with additional access to the Stanley Satellite Earth Station in Hong Kong.
Video Delivery Investment
This new video delivery product comes hot on the heels of Telstra’s US$270 million investment of Ooyala last year. Ooyala is a leading video streaming and analytic company, and this investment gave Telstra a controlling stake in the company. Telstra have made it clear that this new platform is aimed at the lucrative Asia-Pacific market, providing a flat rate for content delivery locally.
Speaking of the development, Jim Clarke, Telstra’s Global Enterprise and Services marketing director for products and pricing, said that “with new models of on-demand consumption and audience fragmentation, media companies have had to make some substantial changes to the way they acquire, distribute and manage media assets.
“In this new era, staying profitable requires fresh thinking and adaptive approaches to technology. With the Global Media Switch web portal, video contributors can take direct control of service booking, scheduling and delivery to broadcasters themselves in a cost effective way, and even advertise content to other media providers to further maximise revenues.
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