Companies are increasingly casting their eyes eastwards. And with the vast levels of growth and economic development being experienced in Asia and South East Asia, they’d be foolish not to. Continuing on from this trend, Tesco, the UK’s largest retailer, has chosen to leverage the power of CDNetworks’ content delivery network to help further increase their market share in Asia.
Whilst already having a foothold in the market, Tesco’s aim is to gain a greater market share in the strong economies of China, Thailand and Malaysia. They are specifically seeking to boost their website load times and create a robust online shopping basket experience. CDNetworks will help Tesco achieve this with two key technologies.
The first of these is the CDNetworks Content Acceleration service. As with traditional CDNs, this boosts the delivery of static data such as large data files and general website content, caching information to servers that are geographically closest to end users, allowing them to access files much faster than if they had to receive data from origin servers. This will ensure that the Tesco website will load up to 70% faster for those in the region whilst also increasing render speeds by up to 40%.
The second service that will help boost the performance of Tesco’s website is CDNetworks’ Dynamic Website Acceleration technology. This service will accelerate data that is often updated and can’t be cached, making it ideal to boost the performance of bespoke online shopping carts.
With the Chinese ecommerce market set to generate between US$420 and US$650 billion in sales by 2020, it’s easy to see why companies like Tesco are taking measures like this. If you’d like to learn more about how you can improve your website and ecommerce performance, get in touch with us now. We have been working in the CDN industry for many years and have unique partnerships with the largest CDN providers that can help you accelerate every aspect of your online presence.
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