Streaming video is an incredibly popular method for accessing media for internet users around the globe. The rise of video sharing websites such as YouTube and Vimeo, along with the recent proliferation of broadcast streaming services such as Netlix and Amazon Prime Video, has resulted in a huge number of internet users consuming video online.
Unfortunately for service providers, online streaming video is highly bandwidth intensive. This means that companies delivering streaming video need to accelerate their networks if they are to ensure their customers are satisfied through the use of technologies such as those offered by CDN providers.
The latest video streaming provider to accelerate their services is ODTV, a leading TV service provider in Azerbaijan. They have teamed up with SotalCloud, a global provider of OTT streaming video platform technology for VOD and Linear TV, to produce a new OTT video streaming service and app for the company. This solution allows for SotalCloud to manage the technical aspects of the service, including content delivery network media servers.
Streaming Video Acceleration CDN Benefits
Alexey Tyurkin, Head of ODTV, said: “From the first proof-of-concept to going-live with the app and service took just four months. In a market where being first with a service that appeals to subscribers can make all the difference to success, this speed was important to the ODTV launch. We have a unique offer - a live service that customers can trial for free for 60 days, which means that we are generating some great interest and our story is spreading by word-of-mouth.”
SotalCloud CEO Russell Foy added: “SotalCloud has the unique ability to quickly tailor our platform, assemble the required back-end technology and – where needed – content. This helps our customers to bring a service to market with minimal start-up costs. This ‘TV-as-a-Service’ model is one of SotalCloud’s advantages – the company doesn’t just innovate in technology, it is also offering a different kind of business model with revenue-sharing and other options on the table.”
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