Mobile App Acceleration Company Announces New Hire
Mobile app acceleration is becoming increasingly popular as more and more people access the internet via mobile phone apps and across typically high latency and low bandwidth mobile networks. As such, many companies have sought high performance mobile app acceleration technologies that optimise data flows on slower networks to improve end user satisfaction.
As such, companies like PacketZoom have started to thrive. So much so that this leader in mobile app acceleration technologies is now expanding in Europe. As part of this expansion, they have hired Amos Ben Yaacov as its new General Manager EMEA to oversee growth throughout Europe and bring PacketZoom’s proprietary app analytics, controls and acceleration technology to European and Middle Eastern app developers. Amos have over 20 years of experience in the sales and strategy space and previously worked for the CDN provider Cotendo.
Mobile App Acceleration Benefits
PacketZoom have many customers in Europe, including Wave, a company that produces an app for located your contacts in private. “The Wave app was designed to be used on the go. This means cell carrier changes, transitions from WiFi to data or vice versa, loss of cell reception, etc, which imply connection losses, API errors and retries,” said Pablo Clemente, Chief Technology Officer of Wave. “These issues translate into delayed petitions and higher loading times. To overcome these challenges, Wave chose to integrate PacketZoom’s in-app networking technology, which specializes in accelerating content delivery by handling reconnects and creating a ‘Mobile Expresslane’ between the app and the server. Wave configured PacketZoom Expresslane to accelerate Amazon API calls and was able to download its own data 2.49x faster.”
“I have experienced firsthand the frustration that comes from slow app load times and infuriating disconnects throughout Europe, and in my previous roles, I heard from countless customers about their issues with slow and unreliable app performance,” said Amos Ben Yaacov, PacketZoom’s General Manager, EMEA. “Unfortunately, due to the limitations of the product I was representing, we were unable to alleviate their problems sufficiently. PacketZoom, on the other hand, was built from the ground up for the unique needs of mobile apps, creating a much more effective and reliable solution to address the needs of the market.”