CDN Benefits for AutoTrader by Limelight

CDN Benefits for AutoTrader by LimelightCDN benefits can be felt by a diverse array of companies in many different industries. Content delivery networks help organisations with an online presence to deliver their data to end users all around the globe at ultra high performance. By leveraging a content delivery network, companies can reach out to new markets and improve end user satisfaction significantly.

Content delivery networks operate by storing identical copies of a website’s data on a highly distributed range of servers located at geographic traffic hotspots around the world. By storing data in this manner, the CDN benefits are many. When end users request data, they are routed to the server that is closest to them. This means that the end user’s connection is high in bandwidth and low in latency.

CDN Benefits

It is because of these CDN benefits that more and more global companies are choosing to leverage a CDN provider such as Akamai, Level 3 and CDNetworks. Now, the latest company to leverage a CDN is AutoTrader, a UK based website for trading cars. They will be taking advantage of the Limelight Networks CDN. With over 247 million views of its adverts each month and over 450,000 vehicles listed, AutoTrader has very high traffic levels. This means they should see great CDN benefits with their new content delivery network provider.

“We wanted a content delivery partner with innovative features, competitive pricing, and great support,” said Russell Warman, Head of Infrastructure at AutoTrader. “We get all of that with Limelight. They treat us as a valued customer, and they’ve helped us enhance our website’s responsiveness and our brand.”

“Limelight’s network allows AutoTrader UK to bypass the public Internet so that customers get the fast load times they expect every time on all connected devices,” said Jonathan Smith, Group Vice-President and Managing Director at Limelight Networks. “We’ve increased their cache-hit rate to an industry-leading 97 percent to help them deliver the best possible customer experiences.”